New Instagram Size 2024: Image and Video Dimensions Guide

Introduction to Instagram Size Updates in 2024

In 2024, Instagram introduced refined size guidelines for all its content formats — from feed posts to Stories, Reels, IGTV, and carousels — to enhance viewing on mobile devices and high-resolution screens. Whether you are a brand, influencer, or casual creator, knowing the updated dimensions helps you keep your content sharp, professional, and optimized for engagement.

If you’ve ever asked, “What is the new Instagram size in 2024?”, this guide will walk you through every format’s aspect ratio, recommended resolution, and best practices to avoid cropping or low-quality visuals.

Poorly optimized uploads risk awkward cropping, blurriness, or compression artifacts. By understanding these updated specs, you can create confidently and maintain consistent visual quality across your Instagram presence.

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Standard Instagram Post Dimensions

Instagram feed posts come in three primary formats: square, portrait, and landscape. Each has its own aspect ratio and optimal pixel size.

Square Posts

• Aspect ratio: 1:1
• Optimal size: 1080 x 1080 pixels
• Why: Balanced display across devices; classic format with broad compatibility.

Portrait Posts

• Aspect ratio: 4:5
• Optimal size: 1080 x 1350 pixels
• Why: Vertical space draws attention while scrolling; ideal for portraits and tall graphics.

Landscape Posts

• Aspect ratio: 1.91:1
• Optimal size: 1080 x 566 pixels
• Why: Best for wide shots or panoramic images; slightly less vertical coverage.

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Instagram Story Size and Best Resolution Practices

Stories deliver immersive, full-screen content with high engagement rates.

• Aspect ratio: 9:16
• Optimal size: 1080 x 1920 pixels
• Best practices:
• Keep text and logos away from screen edges to avoid UI overlap.
• Use contrasting colors and clear typography.
• Add captions for accessibility, as many viewers watch Stories without sound.

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Instagram Reel Dimensions for High-Quality Short Videos

Instagram Reels share the same visual space as Stories but focus on short-form, engaging video.

• Aspect ratio: 9:16
• Optimal size: 1080 x 1920 pixels
• Frame rate: 30 FPS recommended, 60 FPS maximum.
• Duration: Up to 90 seconds.

Pro tip: Keep text clear of overlay controls, especially at the bottom of the screen.

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IGTV and Regular Video Feed Size Requirements

Although IGTV has merged into the main feed, it still supports longer videos.

• Vertical IGTV: 9:16 aspect ratio (1080 x 1920 px)
• Horizontal IGTV: 16:9 aspect ratio (1920 x 1080 px)
• File size limit: Up to 3.6 GB for videos of 60 minutes (desktop upload)

Thumbnails should be eye-catching in both vertical and horizontal orientations to drive clicks.

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Carousel Posts: Perfecting Multi-Slide Dimensions

When uploading a carousel, consistency is key for seamless transitions.

• Square carousel: 1080 x 1080 px (1:1)
• Portrait carousel: 1080 x 1350 px (4:5)
• Landscape carousel: 1080 x 566 px (1.91:1)

Ensure all slides use the same aspect ratio to avoid mismatched cropping between swipes.

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Profile Picture and Highlight Cover Dimensions

Profile Picture

• Optimal size: 320 x 320 px
• Appears as a circle — crop carefully to avoid cutting off important areas.

Highlight Covers

• Resolution: 1080 x 1080 px (1:1)
• Minimalist designs improve recognition.

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How Compression Affects Instagram Image Quality

Instagram automatically compresses uploaded files, potentially diminishing clarity.

Compression-minimizing tips:

1. Use JPEG for photos (high quality) and MP4 for videos.
2. Keep photo file size under 30 MB, videos under Instagram’s limits.
3. Match the exact recommended upload resolution.
4. Avoid multiple re-saves; export directly from editing software.

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Recommended File Formats for Crisp Instagram Uploads

• Images: JPEG (sRGB profile), quality 80–90%
• Videos: MP4 (H.264 codec)
• Resolution: Always align with Instagram’s native pixel dimensions

Using tools like Photoshop export presets or Premiere Pro settings tailored to Instagram ensures compatibility and avoids unexpected scaling.

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Top Tools to Resize or Crop Instagram Content

Helpful apps and software include:

1. Canva – Template-driven designs for all Instagram formats.
2. Adobe Express – Quick resizing tools with branding features.
3. InShot – Mobile video adjustments and aspect ratio settings.
4. Figma – Collaborative design for consistent carousel layouts and covers.

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Common Instagram Size Mistakes and Fixes

• Too small resolution: Causes pixelation.
• Fix: Export at full recommended size.
• Wrong aspect ratio: Leads to unwanted automatic cropping.
• Fix: Use locked aspect ratios during editing.
• Text near edges: Risks interference from Instagram UI.
• Fix: Maintain safe zones.
• Ignoring vertical optimization: Loses impact on mobile.
• Fix: Prioritize vertical 4:5 or 9:16 formats.

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Mobile-First Formatting for Instagram

Since the majority of Instagram traffic comes from mobile users:

• Favor vertical or square formats for maximum engagement.
• Optimize file size for quick loading, especially on slower networks.
• Preview on a phone before publishing to ensure proper framing.

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Quick-Reference Table of 2024 Instagram Dimensions

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Summary and Next Steps

By mastering these updated Instagram dimensions for 2024, you can prevent quality loss, ensure proper framing, and make your visuals pop on any device. The right aspect ratio and resolution keep your feed cohesive while boosting engagement.

Take action: Update your design workflow to match these specs now — so every Story, Reel, carousel, and post stays crisp and compelling.