What TikTok Hashtags Get the Most Views in 2024
Learn how to find high-view hashtags in 2024, combine trending and niche tags, research via Search and Analytics, and test a workflow to boost For You reach.
What TikTok Hashtags Get the Most Views in 2024
Finding what TikTok hashtags get the most views in 2024 is essential for creators who want to boost reach and engagement. While there’s no single “magic” tag, the right mix of trending and niche hashtags can vastly improve discoverability. Hashtags help TikTok’s algorithm classify your content, match it to the right audiences, and give it the best chance to appear in the coveted For You feed. In this guide, you’ll learn how hashtags work, where to find trending ones, evergreen tags to keep in rotation, and a repeatable workflow to stay ahead.
Quick Takeaways
- Hashtags act as a relevance signal, not a guaranteed traffic source.
- Combine 2–3 trending/broad hashtags with 1–2 niche tags for optimal reach.
- Keep captions readable: 3–5 hashtags at the end is ideal.
- Track results weekly based on watch time and engagement—not just total views.
How TikTok’s Algorithm Uses Hashtags to Boost Discoverability
TikTok’s For You feed ranks content using engagement signals alongside content understanding. Hashtags enhance that understanding by indicating your video’s topic and intent.
- Topic classification: Tags like #makeup or #gaming categorize the video within TikTok’s content clusters.
- Audience mapping: Hashtag communities help TikTok test your video with users interested in those topics.
- Retrieval and ranking: Hashtags make your video eligible in searches and on hashtag pages; performance boosts ranking.
- Multimodal context: Tags complement audio choices, on-screen text, and visual features for better semantic matching.
Primary performance signals:
- Watch time and completion rate
- Rewatches and shares
- Likes, comments, profile taps
- Quality of engagement relative to relevant audiences
Hashtags start discovery; great content sustains it.
Research Trending Hashtags via TikTok Search/Discover and Analytics
Consistent research is the key to identifying hashtags that deliver views.
On TikTok Search/Discover
- Tap Search or Discover, type a niche keyword like “skincare” or “meal prep.”
- Visit hashtag pages for view count and posting activity.
- Explore related hashtags for additional options.
- Observe top video formats for effective hooks and captions.
In TikTok Analytics (Creator/Business)
- Content tab: Track top videos and note hashtag configurations.
- Audience tab: Tailor niche tags to your top territories.
- Per-video metrics: Compare engagement rates for different hashtag sets.
- Note that metrics don’t directly tie views to individual tags—test methodically.
Third-Party Tools
- TrendTok/Exolyt: Monitor rising hashtags and sounds.
- Analisa.io/Pentos: Review volume, top creators, and content types for each tag.
- Scheduling tools like Later or Hootsuite centralize posting and tracking.
Broad, Viral Hashtags vs Niche-Specific Hashtags
Broad hashtags give scale, niche hashtags give relevance. The best results often come from combining the two.
| Type | Goal | Pros | Cons | Examples | Best Use |
|---|---|---|---|---|---|
| Broad/Viral | Top-of-funnel reach | Large audience, fast distribution potential | High competition, lower relevance | #fyp, #ForYou, #viral, #trending, #tiktok | 2–3 per video at launch |
| Niche-Specific | Qualified viewers | High relevance, better engagement | Smaller audience, slower growth | #acneskincare, #mealprepideas, #valorantclips, #homebarista | 1–2 to align content with target interest |
Top Evergreen TikTok Hashtags That Consistently Get High Views
Evergreen tags persist across seasons. Use them alongside context-rich niche tags.
| Hashtag | Why It Works | When to Use | Notes |
|---|---|---|---|
| #fyp / #ForYou / #foryoupage | Signals discovery intent | Most videos | Limit to 1–2 uses |
| #viral | Tags trending content | Strong hooks/novelty | High competition |
| #trending | Highlights immediacy | Timely posts | Tie to memes/current events |
| #tiktok | Generic platform identifier | General posts | Prefer topic-specific tags |
| #xyzbca | Legacy viral tag | Broad filler usage | Effectiveness varies |
| #duet / #stitch | Signals interactive format | Duet/stitch videos | Add topical tags |
| #learnontiktok | Educational niche | Tutorials/how-tos | Pair with niche tags |
| #capcut | Editing templates | CapCut edits | Check template tags |
Industry-Specific Examples (Beauty, Fitness, Gaming, Cooking)
Select hashtags tailored to your niche:
Beauty and Skincare
- #skincare, #acnetips, #glowingskin, #skincarecommunity
- #makeuptutorial, #eyeliner, #drugstoremakeup, #sephorahaul
- #skincaredupe, #ingredientskincare, #retinoltips
Fitness and Wellness
- #homeworkout, #gymtok, #legday, #coreworkout
- #mealprep, #macrotracking, #healthyrecipes, #caloriecounting
- #mobility, #stretching, #beginnerworkout
Gaming
- #gaming, #valorantclips, #warzone, #minecraftbuilds
- #speedrun, #gameupdate, #streamhighlights, #controllersetup
- #indiegames, #retroconsole, #pcbuild
Cooking and Food
- #recipe, #quickdinner, #mealprepideas, #onepot
- #homecooking, #italianfood, #baking, #dessert
- #airfryerrecipes, #budgetmeals, #familydinner
Pro tip: Regional/language tags (e.g., #ukfood, #espanol) boost localized reach.
How to Combine Trending and Niche Hashtags
Formula:
- Trending/broad: 2–3 tags
- Niche: 1–2 tags
- Branded: Optional
Example captions:
Hook: “I tested 5 retinol serums—here’s the truth.”
Hashtags: #fyp #viral #skincare #retinoltips #acneskincareHook: “30-minute high-protein pasta you’ll actually make.”
Hashtags: #ForYou #trending #recipe #mealprepideas #budgetmealsHook: “Insane clutch: 1v4 with Spectre.”
Hashtags: #foryoupage #viral #valorantclips #fpsgaming #aimtrainingGuidelines:
- Place hashtags at the end of captions.
- Ensure the first seconds hook viewers.
- Align sounds and on-screen text to hashtag themes.
Case Study: Comparing Engagement Across Hashtag Strategies
A creator tested three mixes over nine similar videos.
| Strategy | Hashtag Mix | Avg Views | Avg Watch Time | Engagement Rate | Save/Share Ratio |
|---|---|---|---|---|---|
| A: All Broad | #fyp, #viral, #trending, #tiktok | 78,400 | 6.1s | 4.3% | 0.8% |
| B: Balanced Mix | #fyp, #viral + #mealprepideas, #budgetmeals | 63,900 | 10.4s | 8.2% | 2.7% |
| C: Mostly Niche | #mealprepideas, #highprotein, #quickdinner | 41,500 | 12.9s | 9.1% | 3.4% |
Interpretation: Broad tags yield larger reach but lower retention; balanced mixes often provide the best engagement.
Avoid Overstuffing Hashtags: Ideal Count and Placement
- Ideal count: 3–5 hashtags per post; max 5–7 if diverse.
- Placement: End of caption.
- Avoid redundancy: Skip near-duplicate tags.
- Consistency: Rotate proven niche tags for ongoing relevance.
Track Hashtag Performance Using TikTok Analytics and Tools
Simple Tracking Log
Keep a spreadsheet noting hashtags, post data, and performance.
Date, Video Hook, Format, Hashtags, Sound, Length, Views, Avg Watch Time, Engagement, Saves %, Shares %, Audience Country, NotesValidate in Analytics
Identify high-performing mixes.
Add regional niche tags for top territories.
Keep sets that correlate with higher watch time.
Third-Party Monitoring
TrendTok, Exolyt, Pentos, Analisa.io for trends.
Later/Hootsuite for scheduling and data centralization.
Tips for Updating Hashtags Weekly
- Refresh on Mondays via TikTok Search/Explore.
- Watch competitors for emerging tags.
- Prune low-activity tags; add fresh niche tags.
- Align with trending sounds.
- Respond to seasonal events.
- Document wins and tests.
- Localize when analytics support it.
Putting It All Together: Repeatable Workflow
- Research: 10 minutes scanning trends.
- Plan: Choose 2–3 broad + 1–2 niche + optional brand tag.
- Create: Ensure creative matches hashtags.
- Post: Place tags at caption end.
- Measure: Log and compare weekly.
- Iterate: Keep proven tags, retire underperformers.
Summary
TikTok hashtags that get the most views in 2024 are not fixed—they evolve daily. Evergreen tags like #fyp and #viral still matter, but pairing them with niche-specific tags and a tested posting workflow is where lasting growth happens. Track performance diligently, update your list weekly, and align hashtags with strong hooks and relevant sounds. Start refining your hashtag strategy today to keep your content visible and competitive.
