Where Will Business Be in the Next 10 Years?
Macroeconomic Trends
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Editor’s Note: A Changing Gateway to the Internet
In the early days of the internet, knowledge of the code mattered — you’d painstakingly type an exact web address into your browser.
Today, we search directly in WeChat, or scroll Douyin endlessly — as if entering a vast, brightly lit mall with open doors and infinite options.
But Sam Altman, CEO of OpenAI, believes even these “doors” aren’t convenient enough.
Instead of making empty promises, he has executed three concrete moves:
- Made AI More Reliable — GPT‑5 drastically reduces hallucinations, working more like a rigorous expert.
- Taught AI to Create Video — With the Sora tool, you describe a scene and AI produces astonishingly realistic clips.
- Amassed Global GPU Resources — Partnering with chip giants and cloud providers to create unmatched computing infrastructure.
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He aims to replace the internet’s front door entirely — turning AI into a super‑assistant you instinctively consult for everything: booking tickets, writing proposals, finding restaurants.
If asking AI becomes as natural as scrolling WeChat, the entire flow of traffic, commerce, and information will be rewritten.
The internet we’ve known for 20+ years is quietly changing.
Let’s explore why this matters for everyone’s future.
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I. The Major Shift — AI Begins Doing “Real Work”
Two years ago, AI talk centered around philosophical debates:
Would it replace humans? Could AI poetry have soul?
It was a curious lab specimen — intriguing, but distant.
Now, Altman is taking AI from chatting behind glass to working in the real market.
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1. From Single Prodigy to All‑Round Team
OpenAI isn’t just ChatGPT anymore. Altman’s strategy is like playing a high‑stakes card game — holding three trump cards:
- Small Joker: ChatGPT — The friendly super‑assistant at the front of the store, accessible to all.
- Big Joker: Super Computing Power — AI “power plants” worldwide, stocked with advanced chips to serve millions simultaneously without lag.
- Bomb Card: Secret R&D Lab — Constant upgrades; today it writes marketing copy, tomorrow it might aid in diagnosis.
Full vertical integration — from product to infrastructure to research — gives OpenAI formidable market control.
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Opportunity for Individuals Too:
Tools like AiToEarn官网 let creators leverage AI for multi‑platform content generation, publishing, analytics, and AI model ranking — turning technological progress into monetizable assets.
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2. Becoming the “Traffic Dispatcher-in-Chief”
AI could become the new homepage on your phone.
Past workflow:
Meituan/Dianping → Search → Compare results → Reviews → Calls — ~30 mins of work.
Future workflow:
ChatGPT → Ask in natural language:
Find an indoor venue for 15 people, budget 300 RMB/person, next Friday near Tsinghua University, with board games & VR, and book it.
This shifts search for services/products from vertical apps directly to AI assistants.
Businesses integrated into AI ecosystems will gain prime placement in new traffic channels. Those who do not risk invisibility.
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3. Sora — Vanguard of a Cost Revolution
Sora isn’t a hobby toy.
It’s a radical reduction in production cost and time for video creation.
- Old cost: Tens of thousands–millions RMB, weeks/months.
- With Sora: Minutes, at 1/10–1/100 the cost.
This applies beyond marketing — to film, gaming, architecture, and any industry where visual content matters.
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II. Why We Can’t Avoid AI’s “New Gateway”
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1. From People Serving Machines → Machines Serving People
Old Internet: You learned the rules, keywords, and app workflows.
New AI Era: You say what you want; AI understands and delivers.
Examples:
> Gift ideas for a programmer boyfriend, 1,000 RMB budget
> 5‑day relaxed family trip to Hainan, tailored for an 8‑year‑old
> Summarize latest papers on Wei & Jin history
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2. From Traffic Tax → Solution Fees
Traditional model: Pay for exposure.
AI model: Pay for completed solutions.
Example: AI books your pet‑friendly Bund hotel directly by querying partnered back‑end APIs.
Marketing spend shifts from uncertain visibility to guaranteed transactions.
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3. From One‑Off Deal → Long‑Term Partner
AI learns your customer’s habits over time.
Brands integrated early into AI’s “default recommendations” create deep customer loyalty.
This transforms a transactional relationship into a trusted partnership.
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III. Action Guide — Changing Tracks for the AI Era
Strategy 1: Open a Branch Inside AI’s “Mall”
Be AI‑callable — create service packages with real‑time pricing, stock, and booking APIs.
Practice AI Optimization (AEO) — describe offerings richly so AI fully understands them.
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Strategy 2: Forget “Smartest Brain” — Be the Specialist Doctor
Leverage your deep industry experience to train vertical AI experts that generic AI can’t rival.
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Strategy 3: Give Every Employee an AI Assistant
Employee + AI > Competitor without AI.
Design human–machine workflows to multiply output in design, coding, marketing.
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Conclusion — The Door Is Already Here
The shopfront has evolved:
Physical → Search → Social → AI Gateway.
When customers talk directly to AI, will you be the VIP lounge inside or the ignored stall outside?
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Final Takeaway: AI is now a foundational business skill — as essential as electricity.
Platforms like AiToEarn官网 can help you create, publish, and monetize AI‑powered content across Douyin, WeChat, YouTube, and beyond — ensuring your business isn’t just ready for the new door, but thrives inside it.
