Why Are My TikToks Not Getting Views 10 Reasons and Fixes
Discover 10 reasons your TikToks may have low views in 2024 and actionable fixes to boost reach, engagement, and land on the For You Page.
Why Are My TikToks Not Getting Views? 10 Reasons and Fixes
If you’ve been investing time and effort into your TikTok videos but the view count isn’t growing, you’re not alone. Many creators ask themselves: "Why are my TikToks not getting views?"
The good news is there are specific reasons for low visibility — and proven steps to fix them.
This guide will explain 10 common reasons your TikToks might be underperforming in 2024, plus actionable tips to help you land back on the For You Page (FYP) and get in front of your target audience.
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1. Understand How the TikTok Algorithm Works in 2024
TikTok’s algorithm in 2024 is highly refined and prioritizes:
- Watch time: Viewer retention is key.
- Engagement rate: Likes, comments, shares, and replays.
- Content relevance: Matching your posts with user interests.
- Consistency: Regular uploads build trust with the platform.
> Pro Tip: TikTok boosts videos that earn high watch time in the first few hours after publishing.
How to Optimize for the Algorithm
- Tell stories that hook people until the very end.
- Stick to clear topics or niches so the algorithm understands your audience.
- Test both short (7–15 sec) and longer (30–60 sec) formats.
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2. Check if Your Account Is Shadowbanned
A shadowban is a form of reduced reach, typically caused by violating community guidelines or posting flagged material.
Possible signs:
- Sudden and severe drop in views.
- Videos visible only on your profile.
- Engagement from only current followers.
How to Recover
- Pause posting for 48–72 hours.
- Remove any content that might violate rules.
- Clear cache, log out, and log in again.
- Post safe, original content for at least a week.
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3. Review Video Quality, Aspect Ratio, and Resolution Issues
TikTok favors vertical, high-resolution videos. Poor quality or wrong format can hurt your reach.
TikTok Recommended Video Specs (2024):
| Factor | Recommendation |
|---|---|
| Aspect Ratio | 9:16 (vertical) |
| Resolution | 1080 x 1920 pixels |
| Format | MP4 or MOV |
| Length | Up to 60 seconds for trends; longer for storytelling |
Fix:
- Film in the TikTok app or use a high-quality smartphone camera.
- Avoid borders or black bars — fill the vertical frame.
- Ensure good lighting and clear audio.
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4. Confirm You’re Using Trending Sounds and Relevant Hashtags
TikTok’s recommendation engine often boosts videos with trending audio and hashtags.
Action Plan:
- Check “Discover” or “FYP” daily for trending sounds.
- Use a mix of broad (#foryou, #viral) and niche-specific hashtags.
- Match hashtags to your content topic for better indexing.
> Hashtags train TikTok’s AI about your content’s relevance — they’re more than just discoverability tools.
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5. Post at Optimal Times for Your Target Audience
Timing matters. Posting when your audience is most active increases early engagement and FYP chances.
How to Find Best Times:
- Upgrade to TikTok Pro to view analytics.
- Test different time slots and monitor performance.
Example peak times (varies by niche):
| Region | Best Times |
|---|---|
| US (EST) | 6–8 PM weekdays, 10 AM weekends |
| UK (GMT) | 7–9 PM weekdays, 11 AM weekends |
| Australia (AEST) | 6–8 PM weekdays, 9 AM weekends |
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6. Engage in the First Hour to Boost Watch Time and Reach
The first hour post-upload is critical. TikTok analyzes watch time, likes, and shares to decide whether to expand your reach.
Tips:
- Reply quickly to comments.
- Share videos to other platforms.
- Engage with similar creators to spark algorithmic cross-promotion.
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7. Avoid Community Guideline Violations
Even minor infractions — such as unlicensed music or unsafe content — can quietly limit your visibility.
Common Pitfalls:
- Offensive language/images.
- Copyright violations.
- Clickbait or misleading content.
Fix: Review TikTok’s Community Guidelines regularly.
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8. Craft Strong Hooks in the First 3 Seconds
You have 3 seconds to convince someone to watch.
Hook Examples:
- A bold question: "Ever tried this trick with your phone?"
- Start with a visually surprising moment.
- Preview an outcome with on-screen text.
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9. Use Captions and On-Screen Text
Captions enhance accessibility and improve discoverability.
Best Practices:
- Use TikTok’s auto-caption tool, then edit.
- Keep text in “safe zones” away from UI elements.
- Integrate keywords naturally for better indexing.
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10. Track Analytics and Adjust Strategy
Stop guessing. Use data to refine your TikTok approach.
Key Metrics:
- Average Watch Time: Strive for near total video length.
- Traffic Sources: FYP vs. profile clicks.
- Retention Graph: Identify drop-off points.
- Engagement Rate: (Likes + Comments + Shares) ÷ Views.
Iterate by:
- Replicating formats with high retention.
- Tweaking hooks and edits for weak performers.
- Adjusting frequency to match audience response.
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Summary and Next Steps
If you’re still asking why are my TikToks not getting views, remember it’s typically a mix of algorithm signals, content quality, and posting habits.
Audit your last 5–10 uploads for vertical video quality, trending audio, sharp hooks, and early engagement.
By implementing these 10 fixes and tracking your performance, you’ll align with TikTok’s algorithm and audience expectations in 2024 — increasing your chances of landing on the For You Page.
Take action today: Start with one or two key improvements from this list, monitor the results for a week, and keep iterating. TikTok rewards creators who adapt quickly, stay consistent, and deliver value in every second of their videos.
