# Tiger Color — 2025-11-24 · Guangdong
> Behind it all lies the art of a product manager’s trade-offs.
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## Introduction: Beyond Aesthetics and Functionality
Product design is not simply a fusion of **aesthetics** and **functionality** — it is the manifestation of **systematic thinking**.
Only by clarifying **logical definitions** can design truly meet **user needs** *and* achieve **commercial objectives**.
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## Everyday Examples of “Anti-Human” Design
- Opening an app and being redirected by a *shake-to-trigger ad*.
- Wanting a ride but seeing cars nearby that won’t accept your order.
- Paying for a video membership, logging in on multiple devices, but being restricted to play on only one device at a time.
Most internet products contain at least one such friction point.
The question: **Are PMs blind to these pains?**
**Reality:** Product design is not about *only* meeting user needs — it’s a **dynamic balance** among:
- **User experience**
- **Business objectives**
- **Regulatory compliance**
- **Technical feasibility**
Neglect any, and the product loses equilibrium.
Seemingly “contradictory” designs often hide subtle balancing acts.
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## Deconstructing Counterintuitive Design
### 1. Splash Screen Shake-to-Trigger Ads
**Trading “accidental triggers” for growth**
**User view:**
> “I just want to open the app — why does a slight movement send me elsewhere?”
**Design logic:**
A calculation of **commercial value** vs **experience cost**.
Key data:
- **Trigger sensitivity:** 15° tilt or slight vibration → 85% trigger rate, 80% accidental.
- **Exposures per day:** 400M+
- **CTR:** 8% (**3×** higher than static ads)
- Even with 80% accidental triggers, 1% conversion covers cost.
**Why keep it?**
- Sidesteps peak frustration of **forced pop-ups**.
- Makes ad interaction appear **active** vs passive.
- Adds a quick exit to mitigate experience loss.
- Stays within *Shake Ad Trigger Safety Requirements*.
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### 2. Ride-Hailing “Ghost Cars”
**Managing expectations with perceived certainty**
**User view:**
> “The map shows cars nearby — yet my driver is far away.”
**Design logic:**
Users fear *uncertain wait times*. Showing moving nearby cars reduces anxiety.
Strategies:
- **Visualized certainty:** Even if not idle, moving icons imply quick access.
- **Psychological effect:** Without nearby cars shown, 60% users might quit.
- **Behind the scenes:** Dynamic radius expansion for optimal matching.
This is **not deception** — it’s expectation management to retain usage until a real match is found.
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### 3. Video Membership: Multi-login, Single-play
**Compliance and monetization boundaries**
**User view:**
> “I paid — why limit playback to one device?”
**Design logic:**
Protect the commercial loop & copyright compliance.
- A shared account = 3–5 users → ~40% loss of potential paying audience.
- Multi-device login allowed (e.g., phone → tablet → TV).
- Single-device playback prevents rentals/sharing abuse.
- VIP tiers offer multi-device playback for family use → **tiered monetization**.
Core definition:
**Exclusive usage rights** drive paying value — not unlimited sharing.
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## Core Product Design Principles
From these cases, effective design logic emerges:
1. **User needs are a starting point** — must align with business & compliance.
2. **Experience loss must be controllable** — always provide an exit channel.
3. **Data-driven balance** — ensure *loss < gain* in measurable terms.
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## Strategic Reflection for PMs
Ask yourself:
1. How will users believe in product quality & pay willingly?
2. How do you keep massive MAUs engaged across acquisition → activation → retention → sharing?
3. How to increase conversion without major cost growth?
4. How to enhance perceived service to drive transactions?
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## Final Question of Design
When faced with “anti-human” feedback:
- **PM’s question:** Does the value balance hold? Is there a better alternative?
- **User’s perspective:** Products must balance *acceptable experience cost* with *sustainable business models*.
Without commercial value, perfect UX cannot survive — bills need paying.
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- Integrates AI generation, cross-platform publishing, analytics.
- Helps creators turn creativity into sustainable value without harming audience experience.
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## Event Notice
🔥 **2025 AI Product Conference** — Dec 20–21, Shenzhen
**Focus:** AI + Industry practical applications, including:
- Logistics
- Audio/video
- Content
- Digitalization
- Industrial manufacturing
- Big data
- Collaborative tools
- Global expansion
- Embodied intelligence
- Smart hardware
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## Recommended Reading
[](https://mp.weixin.qq.com/s?__biz=MjM5OTEwNjI2MA==&mid=2651909472&idx=1&sn=a5651499441aa3029f310cad53c8d23b&scene=21#wechat_redirect)
[](https://mp.weixin.qq.com/s?__biz=MjM5OTEwNjI2MA==&mid=2651901219&idx=1&sn=f89a95d76cbefc168d5ad0bb9e2afbbb&scene=21#wechat_redirect)
[](https://mp.weixin.qq.com/s?__biz=MjM5OTEwNjI2MA==&mid=2651907554&idx=1&sn=7106f1f5dd02ba11652f5bfa7c549463&scene=21#wechat_redirect)
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[Read the original article](2651921818)
[Open in WeChat](https://wechat2rss.bestblogs.dev/link-proxy/?k=2423372c&r=1&u=https%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMjM5OTEwNjI2MA%3D%3D%26mid%3D2651921818%26idx%3D4%26sn%3D0fb9b98822e2f62cf36c14e0362b2bd2)
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